For Aeroflot it was an attempt for an image makeover that went wrong.
When Russia's national airline in order to link the pay of its flight attendants to their dress size, Evgenia Magurina was very angry.
"I was in shock within the. It didn't be the better choice. How would probably they cut pay, because of your size, The stewardess recaptures at her Moscow flat, near to the airport. "They said the 'success' of a stewardess take into consideration her size, And ultimately offended me, states, mentioning that she had seven years' experience at the airline.
Aeroflot strenuously denies discrimination. But its approach seems in specific odd in Russia, 100 years after a movement which prided itself on russian sexy girls promoting equality.
yr after, Cabin crew at the airline were measured and captured pics of. Evgenia Magurina says she was ordered she had "Big cheekbones and a big bust" and should wear a sports bra.
Then in October she pointed out that her bonus pay had been docked. She had also been removed from more profitable, long term flights.
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When she presented her bosses she was told she didn't meet the size limit Aeroflot had set for its cabin crew: A euro size 48, a good UK 14 or US 12.
Evgenia Magurina says hundreds of other flight attendants suffered the same treatment, Dubbing themselves the STS club after the Russian words for old, Fat and hideous.
associated with long trips to New York, They joked that they had been relegated to night flights from the Russian city of Nizhny Novgorod, "So no one might find us,
Facing a cut of some 30% in their pay, Evgenia Magurina decided to sue.
"They put appearance in beginning. But stewardesses are rescuers especially, She contends. "Imagine if they had the same obligations for judges or doctors? it's also possible to absurd,
Amid the throng of demands that drove the Russian emerging trend in 1917 was women's suffrage here women march with a banner reading "Voting rights with regard to"
european women got the vote in 1917; Abortion was legalised once. And in a hugely symbolic move, The USSR sent the first women cosmonaut Valentina Tereshkova into space.
But several years on, Flight attendants aren't the only women facing discrimination here.
In the central european city of Samara, Svetlana Medvedeva has become barred from a job captaining a boat.
in about 2012, She was hired as a boat pilot and mechanic but the offer was withdrawn when the firm's HR area intervened. It realised it could not employ her because she was female.
in reality, 456 occupations are off limits for women in Russia, Labelled as dangerous or supposedly harmful to their reproductive : health. that includes driving a train, Fighting fires or being employed as a carpenter.
"I'd understand if they were really worried about women that, But it shouldn't even consider whether a woman is pregnant, Or offers to be, Svetlana Medvedeva points out on a small motor boat on the wide, uneven river Volga. as we talk, long, Low passenger ferry sails past the boat she was barred from perfecting.
Svetlana Medvedeva has been disputing essentially through the courts ever since.
"Russia is a patriarchal rural. Any movement on women's rights is back, She argues. "This list of employment speaks for itself,
inserted in 1974, The list was confirmed in 2000 and allows exceptions only if an employer can prove they have made conditions safe specifically for women. used, Few want the or cost of proving that.
"i don't know a single [part of] Research that supports this idea of protecting women by forbidding occupations. I don't think it is, Says historian Irina Roldugina from increased School of Economics.
She highlights that the list came just as a new generation of post Soviet women were finding their independent feet.
"Women started to see them as fully fledged citizens, And this was seen as being a problem, Irina Roldugina proposes.
In february 2016, The UN's anti discrimination body ruled that Svetlana Medvedeva had been denied work unfairly based on her gender.
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